Privacy Policy

Effective August 22, 2026

Information we collect

We may collect information you provide directly, including your name, business name, email address, telephone number, mailing address, account credentials, support requests, demo requests, and other information you choose to submit.

When you use AntiqueTrack™, VendorPro, or related services, we may process business and operational information such as store, vendor, inventory, booth, lease, sales, transaction, reporting, equipment, and account activity. Payment-card information may be collected and processed by authorized payment providers rather than stored directly by AntiqueTrack™.

We may also collect technical information automatically, including IP address, browser and device information, pages viewed, referring pages, approximate location, session activity, and cookie or similar technology identifiers.

How we use information

• Provide, operate, maintain, and improve our website, software, equipment services, and customer support.
• Create and administer accounts, respond to inquiries, schedule demonstrations, and fulfill requests.
• Process transactions and communicate about services, account activity, security, and product updates.
• Analyze performance, diagnose problems, prevent fraud or misuse, and protect our users and systems.
• Comply with legal obligations and enforce applicable agreements and policies.

How we disclose information

We may disclose information to service providers that help us operate our business, including hosting, analytics, communications, customer support, payment processing, security, and professional services. These providers may use information only as permitted by their agreements with us and applicable law.

We may also disclose information when required by law, to protect rights or safety, in connection with a business transaction, or when you direct or authorize us to do so. We do not sell personal information for money.

Cookies and analytics

We use cookies, local storage, and similar technologies to operate the site, remember preferences, understand site usage, and improve our services. For more information, review our Cookie Policy.

Data retention and security

We retain information for as long as reasonably necessary to provide services, maintain business and legal records, resolve disputes, enforce agreements, and meet legal obligations. We use reasonable administrative, technical, and physical safeguards designed to protect information. No system or transmission method can be guaranteed to be completely secure.

Your choices and rights

You may update certain account information through the service or contact us to request access, correction, or deletion of personal information. Depending on where you live, applicable law may provide additional privacy rights. We may need to verify your identity before completing a request, and some information may be retained where permitted or required by law.

You may control cookies through your browser or device settings and may unsubscribe from promotional email using the instructions in the message. Service and account communications may still be sent when necessary.

Children's privacy

Our website and services are intended for businesses and adults and are not directed to children under 13. We do not knowingly collect personal information from children under 13.

Changes to this policy

We may update this policy periodically. The effective date above identifies the latest revision. Material changes may also be communicated through the website, service, or other appropriate means.